Young agency, old soul

BlueC brings an unsurpassed depth of experience and range of expertise to our client relationships — along with a ton of energy. Our key people are demonstrably among the “best of the best,” and are typically competent across multiple disciplines (which is why we need all the hats).

Our senior people are supported comprehensively by a highly talented crew of specialized professionals, a combination that maximizes our efficiency and productivity, and keeps our client team lean and responsive.

These are the people you will be working with on a day-to-day basis, so we invite you to click the links below to meet them.

Priscilla Lord, Principal

Laurie Laughren, Account Management

Gwenne Celmer, Strategy & Science

Scott Weiner, Strategy and Instructional Design

Michael Glaza, Interactive Media

Rob Frankle, Creative Director

Kathe Bloom, Communications Design

- We know what it's like to lie awake at night, wondering what might go wrong tomorrow. So consider the beauty of BlueC’s broad, redundant experience and unparalleled flexibility.
  
  We’ve done it before. We already know how to “avert the danger that has not yet arrived,” and to adapt quickly to your changing circumstances and needs. So rest easy. Nothing is going to fall between the cracks, not on our watch.

Priscilla Lord

Principal

Priscilla founded BlueC Studio as an agency providing complete developmental and communications solutions for marketing, sales, and training departments in the biomedical industry. Priscilla is unusual in her extensive, hands-on experience with these clients doing the actual work — creating custom marketing, communication and training programs. These include integrated multimedia programs for new product launches, leadership training, communications training, media coaching, and marketing roll-outs.

Priscilla holds a BS in Business Administration from Ohio State University, and is a member of the ASTD and The Society of Pharmaceutical and Biotech Trainers. Recent clients include the domestic and global divisions of Pfizer, Roche, Novo Nordisk, Daiichi Sankyo, Talecris Biotherapeutics, and Abbott Labs.

Priscilla is the proud owner of Dylan, the company mascot.

Laurie Laughren

Account Management

Laurie has led training, event production, marketing and communications projects since the mid-1980s, both in the U.S. and abroad. While she provides superb project management skills, Laurie knows that satisfaction must go beyond simply meeting budgets and schedules. She works equally hard to make sure that clients enjoy working with BlueC, and that we have fun together creating exceptional outcomes.

Laurie produced the launch of Lucentis for Genentech, as well as launches for Pricara, Janssen, Ortho McNeil, Citigroup and Prudential Securities, including the largest national roll-out in the company’s history. Recent pharmaceutical clients include Novo Nordisk, Talecris Plasma Resources, Abbott, Roche, and Genentech.

Laurie’s other notable projects include the global telecast of the Joint Session of Congress at Federal Hall to commemorate September 11th, the International Advertising Film Festivals in Cannes and Venice, the Ace Awards, and the Earth Day Ceremonies at the United Nations.

Laurie spends her free time with a flock of talking parrots.

Gwenne Celmer

Strategy & Science

Gwenne is a strategist and medical writer with 30 years’ experience in all major healthcare categories and clinical settings. Her unique ability to translate high-level scientific and technical information into persuasive, accessible communication vehicles has helped launch breakthroughs, grow mega-brands and reposition established products to meet emerging challenges.

Gwenne combines creative innovation with informed business sense and up-to-date knowledge. Her 2001 M.S. degree in Information Technology from Penn State University was accompanied by the engineering department's Overall Achievement Award.

Gwenne has held senior management positions at major New York agencies and hot Philadelphia and Connecticut shops. She lives and gardens in Killingworth, Connecticut, where she is active in local government.

Scott Weiner

Strategy and Instructional Design

Scott is a certified instructional designer, trainer, writer and consultant, and has been developing successful learning experiences for more than 15 years. He was formerly with Merck and co-founded a pharmaceutical sales consulting and training division of Euro RSCG. It is worth noting here that Scott also pioneered the concept of “sales force branding” — providing sales teams with a unique identity and selling philosophy.

Scott’s recent assignments include Sales training and T3 for the launch of Keppra (UCB Pharma), Ritalin LA and Focalin (Novartis); Custom selling models for Arixtra (Sanofi-Synthelabo), Remicade (Centocor), GlaxoSmithKline and Roche; and Hospital sales training for Talecris Biotherapeutics.

Scott has a Ph.D. from SUNY/Stony Brook and a B.A. from Cornell University.

Michael Glaza

Interactive Media

Michael has spent most of three decades learning one über-lesson: If you want somebody to change what they think or the way they do things, you have to give them what they need to know, when and how they need it. This, of course, has become the over-arching value proposition for virtually all interactive media.

Since 1992 Michael has focused on integrating this concern for critical communication factors with rapidly-evolving digital media, and has developed numerous learning, marketing and communication tools for a wide range of clients in the technology, financial services and pharmaceutical/health care sectors. He is a pioneer in “just-in-time” learning, and is hands-on familiar with all of the widely-used interactive media platforms.

Recent clients include various Centers within the CDC, Talecris Plasma Resources, Cambridge Investment Research, the U.S. Department of Health and Human Services, University of Michigan School of Public Health, and Pfizer Latin America.

Michael played basketball at Villanova, where he earned a BS in Physics and an MA in Philosophy. He also owns and plays a 1937 Martin 000-18.

Rob Frankle

Creative Director

Rob has over twenty years of experience as a communications designer/art director and creative director. He has designed and directed award winning creative work in the areas of brand identity, brand image development, integrated communications systems, advertising and annual reports. With the breadth and depth of his experience comes the ability to approach projects with strategic acumen and creative versatility. Whether it’s transforming strategy into concepts, designing a single deliverable or developing an integrated branding system, Rob brings distinctive and smart creative value at all points of project development.

In his previous life, he was Creative Director at Masius in NYC and Clarion Brand Communications in CT.

Rob lives in Brewster, NY where he paints and scratches his rather large cat.

He has a BFA from The Cooper Union.

Kathe Bloom

Communications Design

Kathe has over twenty years of agency and corporate experience that ranges from managing creative & production staffs to client management to print production management. She has extensive experience managing communications projects from inception through delivery of the finished printed piece. Kathe has the ability to deliver outstanding results under the tightest deadlines while “keeping her cool” and enjoying the process at the same time.

Having earned a BS in Graphic Arts from the Rochester Institute of Technology, Kathe has served in many industries including cosmetic/fragrance, business-to-business, financial services, food and beverage, non-profit, pharmaceutical and retail. She’s worked with clients such as GE, Peoples Bank, PepsiCo, Playtex, Citibank, Pfizer and Unilever to name a few.

Kathe and her husband, Dee, live in Stratford, Connecticut (where there’s always “one more” home renovation in process) and cohabitate with their twin pets of different species, Chewbacca, the Pekingese and wildcat, Graham.