We are proud to work with a diverse range of
corporations in the Pharmaceutical and Life
Sciences industry. BlueC develops creative
communications – delivered across a full
spectrum of digital and traditional media. We
understand the complexities of the regulatory
environment within which our clients operate and
are very sensitive to the confidential nature of your
information. With this in mind, we do not share
confidential work with prospective clients, but we
do welcome the opportunity to schedule a
presentation to discuss our capabilities.
Learn more about our successful
Our client wanted to raise awareness of one of their company’s drugs – one that could benefit the populations of developing countries with limited available resources and/or physician education. Because of the often rural and widely dispersed nature of the populations that the education program was targeting, the logistics of developing and distributing universally integrated and effective physician education materials presented a substantial hurdle.
Understanding both the importance and the complexity of this initiative, BlueC mobilized a team of specialists who were critical to the mission of ‘operationalizing’ our client’s vision. We also assembled a virtual team of key stakeholders and content contributors around the world, partnering with our client and our teams to develop an educational information delivery system template that could be rolled out globally.
We knew that local knowledge was critical to developing an effective global communications program with community-based relevance and, as such, we interviewed a variety of key stakeholders with direct and in-depth knowledge of the cultural and logistical challenges within each of the targeted countries.
Based on BlueC’s extensive experience in the category of physician education and training, we knew that one of the critical aspects of this initiative was the need to efficiently run the content through the regulatory process. With this in mind, we developed legal/regulatory referencing packages to facilitate multiple global approvals.
BlueC not only understood the global complexity of this initiative, we embraced our client’s passion about the need to act. We knew this was uncharted territory, and we therefore knew that our client didn’t need a vendor – they needed a partner.
BlueC partnered with our client in every sense of the word, helping realize their vision – logistically, operationally and geographically. Most importantly, they knew they could trust BlueC to develop a turnkey solution that would free them from worry about the details of content development, regulatory compliance, information design, production and distribution – allowing them to focus on the marketing and rollout of the program. The initiative was so successful that BlueC has been asked to take the lead in the rollout of Phase 2.
Our partnering approach to building client relationships and producing customized, one-of-a-kind and highly effective training programs that integrate both traditional and digital media is what truly sets BlueC apart from our competition.
We worked with a global pharmaceutical company to analyze their current communications process and developed a strategy for improving communications.
We determined that communications developers were faced with the need to create fresh, interesting and relevant messages that resonated with employees from a variety of business areas, disciplines and levels – but they were constrained by time and budget limitations. We also learned that communications projects often started as a blank page.
Our Discovery provided key learnings, critical to the formulation of our recommended communications strategy. During in-depth interviews with key stakeholders, we explored current communications, the development process, execution and delivery. As we absorbed this wealth of information, we aligned it with our pre-existing knowledge of our client’s corporate structure, culture and values.
We created an optimization model that simplified and streamlined the development process and ensured that target audiences were provided with meaningful messaging that reflected and reinforced our client’s corporate vision. We also discovered that, like learning styles, media preferences varied from person to person, and that communication is most effective when it is designed to work across a spectrum of recipient needs. Importantly, we also learned that effective messaging ‘cuts through the clutter’ when its importance is aligned with its method of delivery.
Based on our findings, we created a modular system to optimize our client’s communications process, creating messaging initiatives that were faster and easier to develop, more convenient and meaningful to receive, better aligned with other key initiatives and fully integrated with our client’s culture and values. We also developed a messaging playbook and easy-to-use guidelines and tools.
We know, firsthand, the value of a ‘front to back’ approach to building successful corporate communications systems. To ensure full utilization and benefit of our client’s new communications strategy and development process, we created a training program to support its introduction and rollout. This live workshop was co-facilitated by BlueC and supported by our subject-matter experts.
Our client is a leader in the Bio-Pharm industry, with a focus on the research, discovery and development of critical care treatments for people with life-threatening disorders in a variety of therapeutic areas.
One of the challenges facing our client was an inconsistent supply of a key raw material needed for the development of these specialized treatments. To control supply chain and quality issues, our client formed their own company. While this addressed core supply issues, it presented complex organizational and logistical challenges.
BlueC employed a ‘roll up your sleeves’ approach to partnership. Our client engaged BlueC to partner in the development of a multi-tiered platform of organizational and training SOPs, all of which needed to facilitate the seamless integration of corporate management and staff with a network of newly acquired raw material collection facilities located throughout the United States.
Within days, BlueC assembled and deployed seven teams of highly skilled specialists to undertake a comprehensive discovery and data-gathering process. The partnership we established was immediate and comprehensive (and necessarily so), to the extent that we were entrusted with the entire task…and we ran with it. Due to the fact that this was a completely new organization, the value of our ability to establish trusting and highly productive client relationships was immediately apparent and fully embraced – a trait that ultimately proved vital to helping our client achieve their aggressive business goals.
BlueC got up to speed immediately and quickly established a seamlessly integrated partnership with our client and their newly formed organization. Under tight time constraints, with little available support and while navigating the complex regulatory restrictions governing the biotherapeutics industry, our teams of researchers, writers, producers, information designers and project managers created 300+ SOPs, delivered digitally (in e-modules) and in printed form. The data was presented in a visually compelling and intuitive manner, thus ensuring high rates of absorption and retention. As a result, our client met their launch goals and achieved their core objective of integrating staff and streamlining procedures across multiple platforms.
Achieving optimal sales performance was particularly critical to our client’s success in the coming years. An ambitious slate of new products/indications was about to enter the market. At the same time, intensified competition continued to put additional pressures on our client’s sales and marketing teams.
To achieve their sales performance goals, our client needed to maximize the performance of their entire sales team (i.e., AEs, RMs, NAMs, MSLs and CSRs). They also had to expand field knowledge to stay current with an ever-changing healthcare environment. And finally, they had to elevate the value contribution of their company’s sales training excellence in support of company goals.
BlueC was engaged to make a full assessment of the situation in the field. We immediately mobilized and started the process of gathering critical data from all sectors. We conducted a field-wide Gap Analysis – including stakeholder interviews, field rides and custom surveys with questions tailored to each group. We then compiled a comprehensive report of our findings, wherein we provided strategic recommendations for new phase training levels (preliminary through advanced), training curriculum and training tools.
The proposed curriculum included clinical data, advanced objection handling, selling into large organizations, the distribution model, advanced questioning and listening skills and case studies. We also recommended reinforcing product attributes through patient success stories, addressing product knowledge ‘challenges’ by pulsing out bi-weekly online messages and rolling out an interactive distribution model as a training tool to current AEs (to be distributed to new AEs as they are hired).
In addition to our recommended curricula for Foundation and Phase 1 levels, we presented detailed recommendations for advanced Phase 2 through Phase 4 training. Advanced AE training included new-hire field rides with high-performing AEs, reunion teleconferences to reinforce Foundation learning and a ‘business of healthcare’ training program (which addressed distribution through a refresher round table, reimbursement and managed care). Advanced RSM training included scheduling meetings with KOLs, webinars that addressed evidence-based selling and KOL access techniques, industry dynamics and the use of analytics to drive business. Phase 4 included best-practice forums led by top performers, regular updates on products and competitive developments, and coordinating marketing and other non-sales groups with field sales.
BlueC also ‘road mapped’ a go-forward strategy for further training and provided analytic tools that enabled our client to identify specific areas needing further improvement. We partnered with our client from start to finish, providing them with tools that would enable future learning tailored to their needs and be flexible enough to adapt to inevitable shifts and challenges in the marketplace.
Following a run of sustained growth, a CRO faces major shifts in the marketplace. This mandated an elevated effort in marketing, competitive positioning and awareness building. A comprehensive redesign of their brand – across all media platforms – is central to this mission-critical initiative.
After an initial briefing session with our client, we knew as a first step we needed to fully define the landscape. Under extremely tight time constraints, BlueC quickly developed a comprehensive scope of work document to organize situational data, prioritize the tasks at hand, deploy the necessary resources and align all key parties regarding objectives and priorities.
Once the project scope had been defined, BlueC quickly mobilized the resources necessary to undertake this comprehensive and time-sensitive project…from research, discovery and key stakeholder interviews to technical and scientific writing, brand strategy and information design. Once the new brand look was finalized and key tactics were designed, BlueC’s production department partnered with our client’s in-house design staff to produce a diverse range of applications across all media. Our efforts fully supported their brand launch deadline and were integrated seamlessly with previously scheduled marketing and promotional activities.
Within three months of the first phone call, BlueC delivered a company-wide, multi-platform branding and messaging system that helped our client firmly establish their ‘go forward’ position in the marketplace. We applied the new brand messaging and imagery across all aspects of their marketing arsenal: sales materials, web applications, proposal templates, presentations and signage. The resulting brand message was strategic, focused and consistently applied across all customer-facing tactics.
Business cycles are accelerating, and challenges to established practices and procedures can surface in an instant. Our clients are industry leaders, and they know that to sustain their competitive edge they need to stay ahead of market shifts and competitive concerns. BlueC strategically partners with its clients to build training programs and communication platforms that keep their entire workforce on point – growing, productive and motivated.