Our senior people have led hundreds of successful projects, across most industries, with too many clients to count. Our experience has been particularly deep in health care, financial services and technology.
Upon request, we will be delighted to describe these successes in as much detail as you need. Meanwhile, here are some links to recent experience that might be relevant to your situation.
The old adage says “Do it right the first time (or do it over)” — which means: make sure you understand the problem before you try to solve it.
At BlueC, we always begin by listening to you and your stakeholders, and understanding your opportunities and limitations. Only then do we turn our creative energies towards a solution. THIS is how a client relationship should work.
Our client asked us to develop an educational program for global delivery to multiple health-care-provider audiences, across numerous cultures and
geographical areas.
Our mission included researching and referencing relevant content derived from independent experts with global experience.
Audiences for this program had not been sufficiently defined, nor had content topics been identified. In addition, the disparate audiences were unaccustomed to initiatives with such a global reach, and required that content, including case studies, have local geographical relevance. They also expected significant input with regard to content.
BlueC assigned a team of experienced medical writers and Instructional Designers to work with KOLs to outline relevant content, then researched and referenced
it thoroughly.
This included collaborating globally with numerous independent physicians to gain insights into locally relevant content, and working with dozens of physician-instructors to modify and customize
content appropriately.
BlueC developed a comprehensive package of branded Master Materials optimized for both global distribution and local relevance, and documented the development process and lessons learned.
To date, the program has reached more than 2,000 participants in 16 countries.
Following a series of major acquisitions, our client asked us to create and document new Standard Operating Procedures (SOPs).
We were also asked to create certification training on these new SOPs for more than 2000 employees.
The acquisitions had resulted in a confused and complicated SOP certification picture, with employees from four previous organizations, each following their own proprietary procedures.
In addition, the numerous job functions covered by the SOPs, along with the broad range of both experience and education among employees, had created a bewildering variety of SOPs and training needs.
Finally, other important growing pains had also complicated the training and communication challenges.
BlueC assembled a large team of instructional designers and technical writers, each of whom led a small, changing group of SMEs in audience evaluation and
content development.
In an extremely compressed, parallel development effort, BlueC created a new Web-based delivery platform with tightly targeted interactive enhancements to training, including a motivational audience-conditioning video.
BlueC developed 1500+ pages of approved documentation, complemented by 28 minutes of video, and 36 interactive modules. A complete set of digital Master Materials was delivered within budget, and in time for the client's internal FDA compliance and legal reviews.
Retention and turnover have improved substantially, and compliance citations have been significantly reduced.
Our clients asked us to develop several communication campaigns to promote new marketing programs. They told us that audiences — in this case, marketing representatives — were completely unfamiliar with the programs, and with the linkages between these programs and organizational performance.
In our audiences’ eyes, the new programs competed with more familiar processes and dynamics that had worked well in the past. In addition, relationships between the new programs and marketing performance were complex, multi-layered and not easy to grasp.
Last but not least, access to the clients and their SMEs was extremely limited, so our client and audience understanding, strategy, and creative work had to be right the first time.
Upon completion of the BlueC discovery process, we executed a four-part strategy. First, we simplified and clarified the program descriptions and value propositions for each. Next, we create visual identities and themes that would attract positive attention and engage the target audiences. Third, we developed all communication content and visually encapsulated it for easy comprehension by audiences. Finally, we designed the campaign to deliver the messaging in a way that acquired and effectively conditioned our audiences.
BlueC’s strategy, creative design and deliverables were approved with no changes requested by anyone on the client side. Master materials included almost 2 dozen pieces across multiple media and delivery channels
Our client, a non-profit organization, provides micro-business loans and training to family farmers in developing countries. The client asked us to design and produce a donor brochure and donation form for an upcoming fund-raising event.
BlueC quickly discovered that fund-raising in the non-profit arena, is extremely competitive, especially in today's economic environment.
We saw that to continue to succeed in this environment, the client would need a robust set of marketing materials that would both attract and engage potential donors, and differentiate it from its “competitors”. We volunteered to create these materials pro bono.
BlueC created a new visual identification for the client with a look that conveyed the nature of its work and clientele, and the cultures in which it operates.
We also created templates for print materials that could easily be adapted to future communication needs, then developed copy and produced a series of brochures.
The client has been able to expand its micro-loan and training programs, boosting thousands of families out of lives of abject poverty.
Find out more about this worthy cause at:
